Steve Gasser

Each Time I Teach, I Learn

Beth Gasser — Tue, 25 May 2010 11:29:15 +0000

It’s no secret that I have a passion for rural Minnesota and helping small businesses. That is why I love traveling around Minnesota, teaching others how to grow businesses or non-profits using technology and the web. For each hour I spend researching, writing curriculum, driving, and delivering speeches, I bet I get back tri-fold from the [...]

Using URL Shorteners to Make Your Work Easier

Beth Gasser — Thu, 13 May 2010 11:30:28 +0000

It has happened to me several times; I’ve been talking to someone about Bit.ly or a URL shortener and realized they have not been introduced to this feature. Let’s take a minute, go over the basics of URL shortening, and help you get the most out of this social media tool. URL shorteners are an amazingly simple and free tool [...]

Stop Wasting Time – Invest in Your Passions

Steve Gasser — Fri, 30 Apr 2010 02:43:44 +0000

I was driving home with my 11 year old daughter a few days ago. She was sad that I was going to be going to a conference in Chicago over the weekend. I told her it was a great conference that will give me a new outlook on what and how I blog, use [...]

The Repetitive Social Media Question

Beth Gasser — Thu, 04 Mar 2010 03:33:22 +0000

“It seems so repetitive, doesn’t it?” It’s a common question I receive when working with people who are new to the social media scene. So common, in fact, I decided to write a blog post about it. Hopefully I can ease the fears of other people starting out with social marketing. The repetitive question refers [...]

Social Media and the Benefits of Operating a Small Business in a Rural Community

Steve Gasser — Fri, 05 Feb 2010 19:26:23 +0000

One of the benefits of operating a small business in a rural community is the increased opportunity to personally connect with your customers. When you are seeing the same people week after week, or when you are the only business in town offering a certain service or product, it is easy to take customer loyalty [...]

A Gift for the Social Media Enthusiast in Your Life

Beth Gasser — Wed, 06 Jan 2010 04:49:16 +0000

Belated holiday gifts, Birthday, or early Valentine’s Day ideas… Need a great gift idea for that special someone in your life whose own life is encompassed by social media efforts? While an ergonomic computer chair is a great idea, I guarantee you that the best thing you can give them is the gift that keeps on giving. I’m [...]

Twitter Giveth and Twitter Taketh Away

Beth Gasser — Thu, 17 Dec 2009 19:05:55 +0000

Only a short time ago Twitter added the much talked about “RT” button. For days I read nothing but negative tweets with #fail hashtags. Nobody seemed to like it. I was hesitant to use it, but forced myself to give it a try. It was easy to ReTweet with a push of the button. However, [...]

Managing Fan Pages on Facebook Just Got Easier

Beth Gasser — Wed, 16 Dec 2009 21:30:14 +0000

We’ve all done it. We’ve opened our Facebook emails, read an emailed comment from our Fan Page that ignited our creative juices, and hit reply only to realize that Facebook doesn’t allow you to reply this way. Not anymore! Facebook recently launched the capabilities of replying to comments via email. In case you haven’t noticed, [...]

Minnesota Fields are Smiling

Steve Gasser — Wed, 09 Dec 2009 04:01:12 +0000

My daughter and I recently went on a trip to Barnes and Noble to find a couple books. She is a math genius and wanted to find a book to help her study math at a higher level. I had an obsession to find a book that was recommend by a friend. Our drive [...]

Top 10 Reasons Why Twitter is Bad

Beth Gasser — Tue, 08 Dec 2009 02:43:12 +0000

1. You might get more than one opinion. If you love to live in a world that revolves around you, do more talking than listening, and shun open-mindedness, then Twitter is a bad idea for you. 2. You’ll save money on advertising costs. If you pay to post your job openings in the newspaper like [...]